Trade shows are incredibly exciting and beneficial for any business. But while they can be a blast, they can also be busy and hectic events with lots of competition and lots of effective communication that has to take place in a small windows of time. Some trade shows are so large, you can quite literally get lost in the crowd.
So, what’s the best way to stand out at a trade show? If you and your colleagues all look the same while also looking awesome at your trade show booth, this is a great start. Wearing custom t-shirts is a great way to show the personality of your business while looking different from the crowd. Spotting 20 people wearing neon orange t-shirts in comparison to one person wearing a red t-shirt is a massive difference. Tradeshows are visceral experiences and go by pretty quickly so making your mark with a groovy custom t-shirt will make it more likely that people will engage with your company and remember it in the future. Let’s go through some ways you can use custom t-shirts to stand out and promote your business as a tradeshow:
What’s The Best Design For My Company?
Putting your company logo on your custom t-shirt is a great way to market your brand. At Toronto Tees, we accept graphics by email or USB and can even print your t-shirts right in shop in around 5 minutes. You don’t need to even bring in a custom graphic or logo, in fact, some companies opt to not put their logo on their t-shirts because it can be a little expected. Consider wearing t-shirts with a graphic of a new product you’re trying to release into the world. Or even a witty saying that will get people thinking and curious about your brand. We also offer a whole selection of in house graphics that you can choose from if you’re stuck and will guide you every step of the way. Only you and your company knows what personality you want to convey and wearing custom t-shirts will not only get you noticed but it will get people talking too. At Toronto Tees, with our shared experience and skills, we can recommend what would look best on your t-shirt and can take care of the technical aspects of the design entirely.
Improving Brand Awareness
With social media becoming a popular advertising space for many companies and businesses, brand relevance and awareness is more important than ever. So, how does wearing custom t-shirts at trade shows improve brand awareness for your customers?
- You’re upping the chance that any photos taken and posted to social media will include your brand.
- You’re creating walking adverts that will advertise your brand out in the public space.
- T-shirts, being personal items, will inspire conversation around your brand.
- You’re encouraging subconscious buying. (Ie. if someone sees your brand on a t-shirt they may be more apt to recognize it in another setting.)
- It creates trust between you and the customer. Seeing a group of people wearing custom t-shirts will implement your brand as a contender in the marketplace. Especially if you’re a startup or new kid on the block.
T-shirt marketing is powerful and often underestimated. T-shirts are an inexpensive investment into your marketing strategy, but the amount of benefits it can relay to your business can be surprising.
T-Shirts As Trade Show Merchandise
There really is nothing like a Fresh Baked Tee. Many companies opt to give away custom t-shirts that represent their company as merchandise at trade shows. This is one of the best ways to market your company because your logo will be present on so many t-shirts worn out in public, it’s a surefire way to get your message out in a busy public space. Our t-shirts are high quality, free wash t-shirts and we’ve made sure they are the softest tees you will find anywhere. We also offer apparel other than t-shirts like hoodies, tank tops, v-necks and scoop neck shirts as well as apparel for kids. Our shirts are known to be long lasting and the high quality vinyl we use for the graphics is guaranteed not to crack or fade in the wash for 10 years. Our customers keep coming back for our t-shirts not only because they’re so dang soft but because they keep their integrity for years on end. By handing out our custom t-shirts as merchandise, you’re not only promoting your brand but you’re giving someone a t-shirt they’ll probably wear forever.
It’s Fast and Convenient
Some people may worry that printing your own custom t-shirts is going to take a lot of time and effort. This is just not true. At Toronto Tees, we have a knowledgeable staff who can print your custom design the same day in mere minutes. Our one-off screen printing process is lightning quick and we can quote and accomodate any size order you may need in the future. You don’t even need an appointment, simply walk into one of our locations on Yonge or Queen and we can help you out with whatever need you may have. Or send us your order online and we can get it going as soon as possible. If you’re in a time crunch, we also offer free shipping and delivery services for orders with 4 or more t-shirts that can be delivered to your office, home or even to the trade show itself!
Custom t-shirts aren’t the only way to promote your brand, but they’re probably one of the easiest and most fun ways to make your mark at a trade show. And with an expertly designed graphic, you don’t need to wear neon orange to get noticed. We will help you choose that perfect graphic and design the best t-shirt possible for your brand so that your personality shines through and you’ll get the right promotion your company is looking for.